WordPress Conversion Tracking Guide | Necessity

There’s an old adage in marketing: “Test and track.”

No matter what industry you’re in or what campaign you’re running, it’s paramount to test different variables and track performance. Conversion is also one of the most important key performance indicators (KPIs) to track within your business, as it is directly related to success.

WordPress conversion tracking is a unique process and may differ slightly from other platforms. Either way, tracking conversions accurately and accurately is important for your business.

This process is so important to your business that we’ll take a closer look at how to properly perform conversion tracking in WordPress. Every lead and every sale in your business is too important not to do so.

How to set up conversion tracking

Each major platform has its own process for setting up conversion tracking. The steps for setting up conversion tracking for Google Ads in WordPress are very different from the steps for setting up conversion tracking for Facebook or Twitter.

Easy to connect Google Tag Manager and WordPress Via WordPress plugin. For other channels, the steps are slightly different.

Different platforms that can be tracked through your WordPress site

WordPress conversion tracking is available for the following platforms:

• Google Ads
• twitter
• Facebook
• google analytics

Conversion goal example

Tracking conversions properly starts with connecting Google Analytics and WordPress. Before you begin, you need to install GA4 on your site.

Once you’ve set up Google Analytics and linked your site, you’ll need to do the following:

1. Go to the Google Analytics “Admin” menu.
2. Then select Goals.
3. Click on your new goal.
4. Select the webpage you want to track. This could be an order page, contact form, etc.
5. Name your goal.All goals are within GA4[目標]Be sure to give each goal a specific and descriptive name, as it will appear on the page.
6. Before this step, you need to create a “Thank You” page for the forms you plan to track. This is the form that appears after the user enters information and clicks Submit. Select this page as the unique identifier for successful conversions on your website. You can also assign a monetary value to each conversion. So, for example, if each successful conversion is worth $100, you can track it in GA4.
   1. **Note: Be sure to mark your “Thank You” page as not indexed in your SEO plugin. We only want the following people to access this page: truth It must be hidden from Google as it will be converted.

This is where the power comes into play, Add Google Analytics to WordPress Convenient.

Once you set your goals, you can monitor your progress within Google Analytics.[コンバージョン]Go to the menu,[目標]Click[概要]Choose.

From here you can see the name of your goal and the number of times it was successfully completed (i.e. how many conversions you got from it).

Steps to set up conversion tracking in WordPress

Now that your Google goals are set, you’re ready to install conversion tracking on WordPress. Since we are already talking about Google. Let’s start with Google Ads.

To set up Google Ads conversion tracking, simply link your goals to Google Analytics. With Google Analytics,[管理]Move to[Google 広告],[リンク]Click . Once there, select your Google Ads account and turn on the default view link for your website.

Now all you have to do is import your selected goals into Google Analytics. With Google Ads,[ツール]Select[Google アナリティクス]Click. You should see a list of goals on this screen. Select the goals you want to track for this particular campaign and click Import.

that’s it. Your conversions will now be visible to everyone who takes the action you’re tracking with this campaign.

With Google out of the way, Move on to other platforms covered by WordPress Conversion Tracking.

As mentioned earlier, the other major platforms, Twitter and Facebook, have their own instructions for adding conversion tracking tags to WordPress. However, both platforms include some steps that you may find useful to know. they are:

1. Create a pixel for each platform
2. Setting up pixels in WordPress

Although there are subtle differences in the individual steps, twitter and Facebook, but the process is almost the same. If you follow the step-by-step instructions provided, your conversion pixel should be up and running without any issues.

Best practices for WordPress conversion tracking

Setting up pixels across platforms is just the beginning of the process. Once you’ve set up your pixel, you’ll need to make sure your tracking is organized to identify exactly which leads are coming from which sources.

Over time, you will see trends start to emerge. Certain campaigns can get more conversions than others. This is the “trace” part of the “test and trace” adage mentioned at the beginning of this guide. With this information, you can quickly eliminate losing campaigns before they cost too much, recalibrate average campaigns, and test new messaging, creative, or media variables on winning campaigns. can.

To make your tracking pixel as effective as possible, consider the following conversion tracking best practices.

• Use a tracking URL – When users click this URL, they receive a report with detailed data about their interactions with your site.
• measure sales – It is important to understand that a conversion does not mean a sale in all cases. However, Nexcess customers are in e-commerce businesses where tracking sales is important. The good news is that most WordPress ecommerce plugins, such as WooCommerce, make it easy to measure and track your sales performance.
• Leverage third-party analysis tools – Conversion tracking WordPress plugins allow you to customize KPI tracking to suit your business needs. By tracking URLs, you can customize your goals and perform granular targeting and tracking. Sales is the most important metric in e-commerce, but it’s not the only metric. Analytics tools allow you to seamlessly track important numbers like time on site, bounce rate, and cart abandonment rate. What is a tracking pixel?.

Top 4 Tools for WordPress Conversion Tracking

If you’re wondering where to start with analytics tools, here are four you should consider implementing on your site.

Advanced WordPress conversion tracking techniques

Pixels are set properly. What should I do then? You might think that’s it, but with advanced strategies you can get even more ROI from your conversion tracking efforts.

A/B testing

A/B testing is a way for marketers to manipulate and test different variables within a campaign. Let’s say you’re marketing a particular product. Each ad includes marketing creative, copy, messaging, CTAs, and more that you can play with to see what works best.

The trick to effective A/B testing is to only work with one variable at a time. For example, if you’re A/B testing your marketing creative, make sure your copy, messaging, and CTAs all stay the same.

Over time, you’ll learn which elements perform best, and you can combine them all to create your best-performing ad ever.

Personalization and segmentation strategies

Every time a user interacts with your site or makes a successful conversion, your list of potential customers grows. But over time, you’ll end up with a huge list of customers at various stages of the customer journey. Some people may have interacted with your brand but haven’t purchased yet, some may be making a purchase for the first time, and some may have been a repeat customer for years. .

All of these customers are at different points in the overall customer journey, so the same language won’t reach each customer. They need to be treated in their own way.

List segmentation and personalization allows you to do just that. Segment your customers by unique identifiers and send them the marketing and messages that most resonate with them.

There are actually two aspects to personalization within the e-commerce ecosystem. You can personalize your email communications to include unique data about your customers when contacting them, making them more likely to open and act on the emails you send. But personalization can also be extended to the entire customer e-commerce experience.

Modern e-commerce tools and plugins allow you to customize your users’ shopping experience based on their browsing behavior. Your favorite brands and products will be front and center as soon as your users access your platform. As a result, you will get more conversions and more revenue.

advanced analytics

Once you’re proficient at tracking and using baseline KPIs, you can move on to tracking advanced metrics to improve your campaign’s ROI. Ad impressions, reach, number of items added to cart, bounce rate, and more can all be used to get a clearer picture of customer behavior. You can also track video and photo views and understand brand sentiment among your target audience.

Nexcess WordPress Hosting

To power effective WordPress conversion tracking at both basic and advanced levels, you need a reliable and strong hosting provider. Nexcess offers more than just Enterprise WordPress In addition to hosting, we are also your go-to WordPress implementation experts.

If you want to get serious about tracking conversions in WordPress. contact us now. We are always here and will do whatever it takes to take your business to the next level.