UserTesting has introduced several enhancements to its Human Insight platform, a user experience testing platform that allows developers to see how users interact with their products. The latest updates include new ways to find niche audiences, new integrations with Canva and FullStory to increase the value of human insights, and new ways for organizations to outsource research to UserTesting experts to ensure efficient and cost-effective It includes a new service called Insights Services that allows you to conduct advanced research. support.
UserTesting has introduced a niche audience recruitment feature that allows users to gain valuable insights from unique and traditionally hard-to-reach groups. This feature allows developers to easily identify key audiences using advanced tools, access perspectives from contributors that were previously difficult to engage with, and access carefully vetted, trusted contributors. You can rely on insights from to ensure quality.
These advances simplify the process of managing the needs of specific audiences and enable companies to more effectively create solutions that align with their goals.
UserTesting is introducing new integrations with third-party platforms FullStory and Canva. FullStory integration allows a user to combine her UserTesting user feedback with detailed user session information in her FullStory, helping her prioritize the digital optimizations that will have the greatest impact on her customer’s journey.
“FullStory’s platform combines rich analytics, robust visitor session details, and collaboration tools to help you answer important questions, understand problems, and discover new conversion opportunities.” said Will Schnabel, Senior Vice President of Alliances and Partnerships at FullStory. “By integrating with UserTesting’s Human Insight platform, teams can dig deeper into the customer journey, understand their audience holistically, and make data-driven decisions that have a big impact on their business. ”
The Canva integration allows users to seamlessly incorporate video-based insights from UserTesting into their Canva assets, allowing them to promote and share key insights across their organization to improve customer understanding.
In addition, UserTesting’s Insights Services, part of the company’s Professional Services offering, provides a cost-effective way for organizations to outsource research to in-house experts. These customized research solutions are designed to improve your research capabilities and accelerate the delivery of insights while driving business growth and informed decision-making. Additionally, Insights Services ensures data security, risk mitigation, and efficient research management.
