When a client asks an agency to: digital product designIt’s important to perform quality assurance (QA) on your designs, whether it’s a website or a web app.
Otherwise, your web development team may unknowingly add visual design mistakes that they don’t even have a chance to notice. result? Customers are dissatisfied and projects go over budget because of a lack of care and attention.
Design QA allows you to proactively ensure that the final product looks and functions as expected.
Here’s what you need to know about the design QA process and how agencies can create custom design QA templates.
What is Design QA?
In its simplest form, QA procedures ensure that a product or service meets certain criteria, that is, it is “fit for purpose” and “fit for the first time.”
With that in mind, Design QA focuses on ensuring that design goals are not overlooked during the web development process. In other words, we ensure that the website’s user interface (UI) does not deviate significantly from the original her UI design mockup approved by the client.
To illustrate, if the buttons on your web page are not aligned or the spacing of the text is misaligned, you should notify the development team before the final version so that the discrepancies can be fixed.
While most digital products are easy to update, errors can lead to significant issues such as reputational damage, technical debt, and the time and effort required to go back and fix substandard releases.
For example, if your website design template contains small errors, those mistakes will be repeated throughout your website. Correcting such errors is more expensive than creating a good design template in the first place.
Therefore, it is the responsibility of QA testers and product managers to ensure that customers are satisfied with the final product.
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Importance of design QA
Once you’ve completed a great design job and handed it off to your development team for prototyping, you can’t just sit back and relax. Why not? Yes, sometimes there are communication gaps between teams.
Web developers can miss a font size or box padding here and there, but software development teams’ own quality assurance processes have little way of detecting such errors.
This means designers need to make sure their designs are implemented as is, and developers need to make sure they haven’t missed anything.
When performing design QA, you can reiterate your design goals to web developers and make sure everyone is on the same page.
That’s not all.
There are several other benefits to using Design QA.
- Improving team morale: Design QA allows developers to address friendly requests from teammates rather than negative feedback from clients.
- efficient process: After the final QA, the team can move on to other projects with a win. You rarely have to go back to the drawing board to give your clients what they want.
- maintain brand reputation: When sending the trial results to the client, the client does not have to wear the hat of a QA tester, which saves time and effort. As a result, you can get great and positive reviews.
- better collaboration: Design QA involves developers and designers working together to find solutions to problems. Helps find synchronization within the team.
- stable quality: Add design templates to the mix to improve your design process to industry standards and win clients on the first try.
Creating a user-centered design QA checklist
You are probably familiar with the average person web design checklist. Similarly, a design QA template, also known as a web design QA checklist, sets expectations of what an acceptable product should look like and the steps to produce that quality. This streamlines the design process and reduces the scope of changes required after handover.
Creating a perfectly designed QA checklist can be a daunting task, but you can start by putting user experience (UX) at the forefront. We then take the client’s deliverables into account and create design testing procedures from the customer’s perspective.
No two design companies are the same, but considering these five aspects can help ensure a successful design template.
visually appealing products
Web designers strive to create aesthetically pleasing web pages, but sometimes the intended layout gets lost during the product design process.
Ensure that all visual elements such as text, images, and spacing within the implemented web design follow good UX design principles.
brand website design
Any e-commerce branding strategy Your website is incomplete without a website that leaves a lasting impression on your customers. If your client’s brand is associated with a particular color palette or font, you’ll need to incorporate those style elements into the finished product.
Clear call to action (CTA)
Make it easy for your website visitors to see CTAs such as: add to cart buttonroute them to specific actions.
For example, when a website visitor hovers over a CTA button, its appearance should change. It’s also important that the buttons have enough contrast to be visually appealing.
accessible interface
Website visitors are used to pages that load quickly and are easy to navigate, so a delay of just a few seconds can mean a missed conversion opportunity.
If your agency has created an easy-to-navigate website, the last thing you want is to be disappointed because your client’s web host is slow.
If a video doesn’t load correctly or a design element doesn’t immediately appear as intended, pitch your client for faster web hosting to help their designs shine.
responsive design
Responsiveness is very important for e-commerce websites. If designed web pages don’t display well on mobile devices, you’ll alienate a large portion of your client’s customer base.
According to the Pew Research Center, 76% of U.S. adults report: Shop online using your smartphoneMeanwhile, 69% of U.S. adults used a desktop or computer to make online purchases.
These percentages vary by age group, so it makes sense to cover all criteria for website responsiveness.
When to perform design QA
In general, consider doing design QA immediately after developers implement the design. However, the exact timing will depend on your agency structure, requirements, and workflow.
For example, if you are using agile methodologies, it may be best for the product owner to decide when to start the design QA testing process. Also, if you have a team of he web developers in-house, it’s important to perform design QA before your general he QA.
At a minimum, consider performing design QA before the product reaches the customer.
Use trial and error to find what works for your product team. One important tip is to ensure that product developers understand the designer’s objectives and the benefits of design QA testing.
Finally: The importance of web design QA for a successful design agency
Our highest quality guarantee ensures that every product we release is a big hit. Creating a design QA template to help implement such QA can be very helpful. Don’t hesitate to try it.
A well-functioning design QA process will help your agency create impressive web pages that are effortless.
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