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Younger generations were more likely to distinguish between AI and the human element.
ATLANTA, GA June 14, 2023 /PRNewswire/ — Nexcess, a premium hosting provider optimized for WordPress, WooCommerce, and Magento, today announced research on the effectiveness of AI and the human ability to detect it in content and visuals.
The study found that, on average, respondents were able to identify AI-generated content only about 55% of the time.
How to conduct research
A side-by-side set of images and copy was provided to 1,000 individuals who claimed to have some familiarity with AI.
For each set, they were asked to identify which were generated by AI and which were created by humans.
Participants correctly identified the AI-generated copies 57% of the time, but the success rate in detecting the AI-generated images was only 53%.
Success rates varied by participant age. Younger generations were more likely to be successful in detecting AI. Participants aged 18 to 24 answered correctly 61% of the time, compared to 51% of participants aged 45 to 54.
Read the full study herecomplete an interactive quiz to see how your AI detection skills stack up.
Utilization of AI and its impact on business
Tools like ChatGPT, Midjourney, and Copy.ai have exploded in popularity. The use of AI technology is of interest to both the public and businesses.
With the promise of workflow optimization and improved performance, it’s easy to see why businesses would be interested. However, the impact on sales, user experience and customer retention in the business sector remains uncertain.
Nexcess conducted this study to assess how businesses can leverage AI technology to optimize and improve the performance of their e-commerce stores.
The study found that participants had some success in correctly identifying AI-generated copies and images. Overall, participants were more likely to detect her AI-generated copy than her AI-generated visual.
Given the success rate of AI detection, business owners should proceed with caution. While he uses AI as a tool to improve efficiency, he also has to pay close attention to the output. When used properly, AI tools can help you optimize production and improve the performance of your e-commerce store.
“It’s interesting to see how humans can and cannot discern AI,” says Terry Trout, vice president of marketing.
“We hope our AI research will guide business owners in leveraging these tools and understanding how AI will be embraced by consumers. At Nexcess, we are committed to transformation. Our goal is to help online business owners dream big and achieve more online,” adds Trout.
Nexcess offers a wide range of products from enterprise level to small business to entry-level markets, and supports sites and stores around the world with fully managed hosting for WordPress, WooCommerce, Magento, and more.
“At Nexcess, we pride ourselves on helping organizations of all sizes start, manage, and grow their online businesses, and we’ve been doing this for 23 years,” adds Trout.
To learn more about best-in-class hosting, visit: Nexcess.net.
Test your AI’s ability to detect and read entire reports. AI vs. Human Research: Can consumers tell the difference between AI and human-generated content?
