PATCH Branding by Laurianne Froesel

by Harrison September 28, 2023

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Harrison September 28, 2023 0 comment 124 views

When venturing into the realm of design, we often come across branding efforts that truly stand out due to their innovation, clarity, and visual appeal. Her PATCH branding, designed by Laurianne Froesel, proves this perfectly.

PATCH serves as a beacon for individual designers and emerging small businesses, allowing them to transform their sketched ideas into polished final designs. PATCH is characterized by a commitment to quality without forcing creators to order in bulk, thereby ensuring affordability without compromising design integrity.

The core of PATCH’s visual identity lies in its minimalist yet distinct logo. The logo exudes confidence with a very bold sans-serif font. Still, the subtle bulge effect applied to the typography adds a unique touch. A slight deviation from traditional solid fonts gives your logo a dynamic feel, making it memorable and memorable.

But it’s in the secondary logos that the versatility of Laurianne’s designs truly shines. Drawn from a palette of blue, red, and white, these logos are more than just variations. They are reinterpretations. Each iteration appeals to a different audience while maintaining the essence of the PATCH brand, such as using thick strokes and creatively placing the logo within different shapes to create a heraldic emblem. speaks to. This adaptability allows logos to be seamlessly integrated into various platforms as stickers and other promotional materials.

Another notable element is the distilled version of the logo, where the letter “P” stands alone, representing PATCH. This simplified version is perfectly suited for an app icon and shows the foresight of a designer who understands modern digital necessities.

In conclusion, Laurianne Froesel’s PATCH design is a combination of simplicity and innovation. By balancing boldness and versatility, the branding not only reflects her PATCH mission, but also establishes a strong visual presence in the design world. designers and companies look to her PATCH to realize their concepts, and they are greeted by a brand that understands and embodies the essence of design in every aspect.