As part of our review of 2022, Dezeen has selected the 10 companies that rebranded for the year, from German carmaker Audi’s adoption of a flat logo to the unveiling of King Charles III’s monogram.
This year’s roundup of rebranding and logo designs features custom typefaces and modernized symbols, including branded fonts inspired by classic stone inscriptions and aerodynamic car markings. Masu.
Check out our 10 standout logos and rebrands from 2022.
audi by audi
German carmaker Audi unveiled a simplified version of its signature four rings earlier this year, becoming the latest car brand to flatten its logo.
Throughout the brand’s 90-year history, the ring’s formation has remained the same across all logos, but this updated version ditches the ring’s shiny chrome color and replaces it with white or gray with a thin black border .
Learn more about Audi’s rebrand ›
Charles III Royal Code by the University of Arms
Following Charles III’s accession to the throne in September, the design of the royal cipher that will be used on Britain’s official buildings, postboxes and passports has been unveiled.
It consists of C, which stands for Charles, and R, which stands for Rex, which means king in Latin. The number III is placed within the counter (enclosed part) of his R, and the Tudor crown is placed above the letter.
Learn more about the Royal Cipher rebranding ›
Aston Martin logo by Peter Saville
The second of the four car manufacturers featured on this list is British luxury car manufacturer Aston Martin. The Warwickshire-based company enlisted British designer Peter Saville to update its winged logo, the first update to the brand since 2003.
Mr Saville described the redesign as “subtle but necessary”. The winged logo is very similar to the previous one, but the most notable change is the removal of the curve across the wing.
Learn more about the Aston Martin rebrand ›
Citroen by Citroen and Stellantis Design Studio
As part of its efforts to make electric cars more accessible, French automaker Citroën collaborated with design firm Stellantis Design Studio to create a logo reminiscent of the brand’s original badge from 1919.
The automaker’s deux chevrons (two upside-down Vs reminiscent of the chevron herringbone pattern) are once again surrounded by an oval.
The deuchevron is made thicker and “more prominent” than the original, and the oval shape has been softened and stretched.
Learn more about the Citroën rebrand ›
Olympic Games by the International Olympic Committee and Hulse & Durrell
Three custom typefaces, a series of graphics, and 17 illustrations were developed for the Olympic Games by the International Olympic Committee and creative agency Hals & Durrell to create a global identity for the sports tournament. This is my first time.
Some elements have already launched, such as the custom-designed typeface Olympic Headline, Olympic Suns and Olympic Serifs, but the brand’s full rollout is expected to be completed by the 2024 Paris Olympics.
Learn more about the Olympic rebrand ›
Ferragamo by Peter Saville
Saville returns to this list with the brand identity of Italian fashion house Ferragamo, celebrating the rebranding from Salvatore Ferragamo to Ferragamo.
Graphic designers transformed the previous hand-drawn logo into a custom serif typeface inspired by classic stone inscriptions.
Learn more about Ferragamo’s rebrand ›
Rolls Royce by Rolls Royce
British car brand Rolls-Royce has updated the image of the woman on its bonnet by making it slimmer and shorter with lower knees. The brand expects the streamlined redesign to further improve the vehicle’s aerodynamic performance.
The painting, called “The Spirit of Ecstasy,” depicts a woman leaning forward in a posture consistent with etiquette. She has her robe blown into the wake behind her, suggesting that she is moving at great speed.
Learn more about the Rolls-Royce rebranding ›
RSHP by word search
Following the death of architect and co-founder of Rogers Stirke Harbor + Partners Richard Rogers at the end of 2021, the British architecture studio has rebranded to RSHP.
Stephen Barrett, partner at RSHP, said: “The focus on the letter is a move to emphasize the fact that this is a collaborative effort, and it is not about individuals, but collective and team issues. ” he told Dezeen.
Learn more about the RSHP rebranding ›
Dutch Design Week by Thonik
The typography used in the original poster designed by the late Wim Krowell influenced the branding of Scandinavia’s largest design event, Dutch Design Week.
The brand identity, created by Dutch studio Thonik, features Crouwel’s famous Fernhout typeface (a combination of 13 thick grid-based letters formed using quadrants and rectangles) and incorporates the acronym DDW. I’m spelling it out.
Learn more about the Dutch Design Week rebrand ›
Evri of Superunion and Monotype
British shipping company Hermès has undergone a near-total rebrand, changing its name to Every and simultaneously updating its logo, brand strategy and visual identity.
Creative agency Superunion worked with type manufacturer Monotype to design a multi-font logo with thousands of stylistically distinct variations of each letter. The only feature remaining from the previous brand is the signature blue hue found on all touchpoints.
Learn more about the Evri rebrand ›
