Harrison 
This week on Dezeen, we revealed the new logo for drinks brand Pepsi. This is a reference to the past and an eye to the future while striving to be “undeniably Pepsi.”
Released to celebrate Pepsi’s 125th anniversary, the rebrand continues the 1990s logo and uses black lettering to draw attention to Pepsi Zero Sugar.
“We designed a new visual identity to connect future generations with our brand’s heritage. What we know and love about the brand,” said Mauro Porcini, PepsiCo’s chief design officer. We’ve transcended everything and created something modern and unmistakably Pepsi,” PepsiCo’s chief design officer Mauro Porcini told Dezeen.
Continuing our Wood Revolution series, we looked at the growing trend in high-rise mass timber buildings. We profile one of the world’s first full-fledged wooden skyscrapers, the 85.4-meter-tall Mjösterne Tower in Norway, and look at the 10 tallest buildings in the world that use large amounts of wood. I put together the eaves.
We questioned the high-rise building race by asking mass timber experts about the practicality of high-rise wood construction.
“For most buildings, tall timber doesn’t make sense,” says Andrew Lawrence, a colleague at Arup. “Timber’s home base is low-rise buildings,” he told Dezeen.
In design news, British fashion brand Stella McCartney unveiled a sleeveless bodysuit covered in sequins made from tree cellulose developed by biomaterials company Radiant Matter.
“Our biosequins respond to a gap in the market between sustainability and aesthetic parameters that the industry has struggled to fill,” Radiant Matter founder Elissa Brunato told Dezeen.
In an op-ed published in Dezeen, author Rory Allkite argued that deck-access housing, which has unfairly become a symbol of urban squalor, is making a comeback in the UK.
“‘Housing for the Dirty’ is back, and we welcome it, especially when compared to alternatives like high-rise housing,” he wrote in the article.
Two more toilets will be opened in Japan as part of the long-running Tokyo Toilet Project, bringing the city’s total to 17 public toilets.
Specialist toilet designer Junko Kobayashi has unveiled a weather-resistant steel toilet surmounted by a yellow disc (above), while Miles Pennington’s contribution aims to become a “heart of the local community”.
Popular projects on Dezeen this week included a minimalist house in Spain, a flood-proof house in Vietnam and a brick school in Tanzania.
Our latest lookbook featured a bathroom with a tranquil sunken bath and a bedroom with a luxurious four-poster bed.
This week on Dezeen
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