Nokia has changed its brand name and updated its logo with a simplified, angular design to position itself as a technology brand that is more than just a mobile device.
The updated logo was developed in collaboration with consulting firm Lippincott as part of Nokia’s broader rebranding strategy, and reflects the company as a “B2B technology innovation leader delivering digital potential across all industries.” did.
The blocky design of the previous logo, designed in 1979, has been simplified in favor of a more minimalist, angular, and thinner lettering.
The deep, muted Nokia blue hue has been updated with a brighter hue.
The diagonal stroke of the “K” in the previous logo remained in the shape of an arrowhead in the redesign, but the upright stem of the letter was removed.
The strokes on the letters N and A were also removed to create an abstract, modern look. The O in the logo has also been changed from a rounded square to a circle.
“The company’s new logo represents an energetic, dynamic and modern Nokia, demonstrating its values and purpose,” the brand said.
“The new brand asserts the value that Nokia brings through networking expertise, technology leadership, pioneering innovation and collaborative partnerships,” Nokia continued.
“It is designed as a symbol of collaboration, which Nokia believes is critical to realizing the exponential potential of networks and delivering increased sustainability, productivity and accessibility.”
“The new brand asserts the value that Nokia brings through networking expertise, technology leadership, pioneering innovation and collaborative partnerships,” Nokia continued.
“It is designed as a symbol of collaboration, which Nokia believes is critical to realizing the exponential potential of networks and delivering increased sustainability, productivity and accessibility.”
Other redesigned logos recently featured on Dezeen include drinks company PepsiCo’s “uplifting” rebrand of its soft drink 7Up, which references a motif created for the brand more than 100 years ago These include an updated logo for classic British brand Burberry.
Image courtesy of Nokia.
