MUNDA’s unique branding and design approach: A journey through time

by Harrison October 3, 2023

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Harrison October 3, 2023 0 comment 115 views

MUNDA is a thrift store located in the heart of Greece that offers more than just used clothing. It serves as a beacon of sustainable fashion, highlighting the importance of reusing and recontextualizing clothing. Behind every piece is a journey through time, a story that reflects the spirit that Mateus Araujo injected into the brand’s visual identity and branding.

At the heart of MUNDA is a celebration of history and sustainability. The store has a carefully selected selection of items that contribute to the brand’s story and tell a story from the past. These are more than just clothes. They are pieces of history, waiting to be worn again, loved again, and given meaning again.

The brand name “MUNDA” symbolizes the fusion of cultures. It stands as an expression of diversity, universality, and the collective essence that unites our world. MUNDA delves deeper into language choices, challenges conventions by adopting feminine appellations, urges us to rethink social norms, and explores why we lean toward masculine terminology when referring to the Earth. I’m doubting whether it will go away.

A brand is not only about the products you offer, but also the philosophy it embodies. MUNDA’s stance is clear. Consumers have immense power. Careful purchasing decisions can make a difference. MUNDA doesn’t just sell clothes. It bridges eras, connects past and present, and inspires consumers to be conscious, purposeful, and aware of their role in shaping a sustainable future.

Visually, MUNDA’s identity is an homage to retrofuturism, drawing inspiration from various art movements across modern history. This logo is versatile, as shown in the image provided. It exudes an organic and exotic appeal, allowing it to evolve while maintaining its core identity. This adaptability resonates with the brand’s mission to remain timeless, regardless of trending styles.

The printed matter that accompanies the brand further emphasizes the brand’s dedication to art and symbolism. There is a clear sense of nostalgia, a vintage aura that transports one to different eras. But it intertwines seamlessly with the present, underscoring his MUNDA belief that art, in all its forms, transcends temporal boundaries and continues to exist forever.

In conclusion, Muteus Araujo’s MUNDA design serves as a masterclass in branding. It’s not just about creating a visual identity. It’s about encapsulating the essence, story and vision of your brand. With its unique approach to branding and design, MUNDA proves the transformative power of design, highlighting that history can be preserved and redefined with the right touch.