Mobetterworks is a brand whose products poke fun at the corporate world, and recently teamed up with New Balance to announce two collaborations. The first was a fashion collaboration in which the two brands combined their work-related jokes and workout identities to create a line that ultimately sold out.
The second drop is a play on employees not being able to go on vacation due to the pandemic, and the two brands created shirts around this theme. The collaboration’s graphics are cheeky, with stunning typography and soft colors. If there’s one thing we know, it’s that we want to see these brands working together again.
“Mobetter Works” and the global sports brand “New Balance” collaborated twice in May and June 2021. The first collaboration featured jokes and graphics parodying work-related phrases such as “team walk,” “kickoff,” and “home run.”theme of <ワーク＆ワークアウト>. Clothes with messages sold out quickly at the <501 WORK-SHOP> festival and on the New Balance official website.
In the second collaboration <サマージョーク>, addressed the frustrations of workers who were not able to go on vacation freely during the pandemic situation. We created T-shirts with the “Mojo” graphic printed on them for enjoying your vacation at home, shirts perfect for casual summer wear, backpacks, caps, and more, and sold them at 200 stores nationwide.
Mobetterworks is a brand that tells playful jokes to workers with the slogan “A Little Joke for Free Workers.” We offer better ways of working across products and content, both online and offline. Mobetterworks brand story is now available on Youtube channel “MoTV”
MoTV MoTV is a media that records the activities of the Mobiles and conveys our thoughts. Starting with the original series “Mochoon the Brand Maker”, which covers the process of launching the brand “Mobetterworks”. MoTV provides content
project credits
Mobiles Group Co., Ltd.
