Harrison 
The Milan Design District is a testament to the evolving landscape of branding and visual design. This new hub has been meticulously crafted by designers Leonor Carvalho, Gabriele Coria and Obi Fidler and embodies the synergy between high-quality Italian design and the contemporary urban lifestyle that Milan exudes.
With Via Durini as its central artery, this district pulsates with vibrant energy. The new visual identity, curated by the design trio, is not just about aesthetics, but encapsulates the district’s ambitions for growth and inclusivity. If you look closely at the attached images, you can see how the design reflects the district’s vision. Logos are adaptable and versatile, resonating with different mediums, sizes, and communication purposes. It embodies flexibility, versatility and boldness, and is firmly positioned in line with the brand’s evolving perspective.
The district’s new slogan, “Space for Design,” aptly sums up the brand’s essence. This branding initiative delves deep into the essential value of design as an integral aspect of Milan’s identity and history. At the same time, this is a forward-thinking movement, promoting a number of modern commercial vehicles, from stand-alone flagship stores to avant-garde concept stores.
The core branding of the Milan Design District emphasizes the importance of space. The motif of space and expansion is developed not only in the physical realm, but also figuratively. It conveys the concept of endless possibilities, adaptability, and creating a vast canvas for ideas to blossom. This design does more than just promote space. It commands it.
The design choices made for the Milan Design District reflect the spirit of the district, as shown in the accompanying visual. A monochromatic palette juxtaposed with pops of color represents both tradition and modernity. Clean, sophisticated, minimalist typography subtly conveys the district’s prominent place in the world of design.
In summary, the branding and visual identity of the Milan Design District, shaped by Leonor Carvalho, Gabriele Coria and Obi Fidler, is more than just a design choice. They are statements and stories that connect Milan’s storied design heritage with its future. It is a visual journey that invites you to experience and engage with a place where design is not just seen, but felt, and where brands are not just expressed but come to life.
For enthusiasts and professionals alike, the new visual identity of the Milan Design District is a source of inspiration. This is a masterclass in branding, proving what happens when vision is perfectly executed, and reminding us of the vital role that design plays in telling a brand’s story.
Branding and visual identity deliverables
Be sure to check out Leonor Carvalho, Gabriele Colia, and Obi Fidler’s websites for more information.
