Buckingham Palace hired former Apple designer Jony Ive to create the coronation logo for Charles III, depicting a crown made of the national flowers of the four British countries.
The official emblem, created by Ive and his design studio LoveFrom, will be used on banners, bunting, It is planned to be displayed on products.
Buckingham Palace said the graphic was designed to symbolize the beginning of Charles III’s reign and his love of the natural world. It combines Britain’s four national flowers: the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland.
These four symbols intertwine to form the shape of St. Edward’s crown. The Crown of St. Edward is a solid gold crown originally made for Charles II in his 17th century, when Britain’s new monarch will be crowned on May 6th.
“This coat of arms speaks of the happy optimism of spring and celebrates the beginning of Britain’s new Carolina era,” Ive said.
“The gentle humility of these natural forms combine to define an emblem that recognizes both the joy and profound significance of this occasion.”
Despite the ornate motif, the logo features a flat, modern design in the colors of the Union Jack flag.
A simple serif typeface runs along its edges, spelling out the monarch’s name and coronation date. His one version of the emblem is created in English, the other in Welsh.
As Apple’s chief designer, Ive was responsible for creating some of the brand’s most famous products, including the original iPhone, iMac, and iPod, and founded LoveFrom in 2019 with friend Marc Newson.
This isn’t the first time Ive has collaborated with Britain’s new monarch. The designer was also responsible for the creation of King Charles’ sustainable market initiative Terra His Carta Seal, which used similar natural iconography.
Previously, the duo also helped launch Terra Carta Design Lab, a competition aimed at finding solutions to the climate crisis, with the first winners including an aerodynamic seed They included pods and cow muzzles to catch methane.
