If you run an e-commerce store, it goes without saying that you want to increase your online sales and grow your business.
But how?
Easier said than done. Acquiring more customers and increasing online sales is not easy.
There’s good news here.
There are strategies you can implement to reach your target audience. grow your online business. For example, you can adopt social media marketing. You can improve your customer experience. Increase customer convenience by simplifying the checkout process.
Keep reading to learn how to increase your e-commerce sales online.
Increased online sales
No matter what industry or business size, you need sales monitoring to track your progress and optimize your performance for better results. Knowing your numbers eliminates the need to second-guess every decision. As a result, you can make data-driven decisions and increase your e-commerce sales quickly.
To increase your online sales and achieve consistent growth, start tracking your performance. Monitoring the right things will help improve your conversion rates over time.
Your sales monitoring strategy should be customized to your business needs. This allows you to choose the best KPIs to track your marketing campaigns, conversion rates, social media engagement, and more.
A good strategy can also help you determine which products are the most popular, the best times for sales and discounts, how to increase customer loyalty, and more.
Below are 12 strategies you can leverage to increase your e-commerce sales.
1. Leverage social media channels
2. Offer free trials and benefits
3. Offer free or subsidized shipping
4. Improve customer service
5. Simplify the checkout process
6. Create amazing photos
7. Display customer testimonials and reviews on product pages
8. Instill a sense of urgency
9. Supports multiple payment options
10. Optimize your website for mobile devices
11. Use paid digital advertising and Google Shopping
12. Attract potential new customers with your blog
1. Leverage social media channels
Most product marketers use Facebook ads, Instagram ads, and Twitter ads in their digital marketing campaigns to increase online sales.
Reach more customers and increase conversion rates by sharing products your ideal customers are interested in on relevant social media platforms.
You can start a social media marketing campaign to:
- Connect with your target buyer personas on various social media channels.
- Use call-to-action (CTA) buttons to encourage customers to buy directly from your social media posts.
- Help your customers make better decisions through detailed photos and videos.
For example, you can create high-quality photos and videos of your products and share them on Instagram as a content marketing effort. Customers will understand its true potential and be able to make their own decisions.
Additionally, you can connect your online store to your Facebook account and grow your business by reaching a wider audience of social media users. It also increases search demand and optimizes SEO (Search Engine Optimization).
If you want to know more, read our post about social media marketing.
2. Offer free trials and benefits
The 2020 pandemic moved businesses online, but then so did fraud.online in the UK shopping scam It increased by 37% in the first half of 2020 compared to the same period last year.
Customers are nervous about trying new products and e-commerce stores. They fear that their financial information will be leaked to malicious agents during online transactions.
You can get around this problem by offering a demo, free trial, or money-back guarantee. This gives customers the opportunity to test the product before committing.
Once the trial period ends, your customers can confidently upgrade to the premium version, increasing your online sales.
You can also try using your social media channels to offer a premium version for free to a small number of customers. Promote your products and social media platforms and provide reviews for improvement and email lists for email marketing.
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3. Offer free or subsidized shipping
In the US, nearly half of shoppers cite additional charges (shipping and processing fees) as their top reason. abandon cart.
Popular retailers get around this problem by offering free shipping to consumers. You can also adopt this strategy of building product shipping into your product pricing and promoting free shipping to increase your online sales.
If that doesn’t work for your business (higher prices drive new customers away), you can offer free shipping as long as your customers meet your minimum order limit.
4. Improve customer service
walker‘s 2020 Customer Experience Study found that user experience provides the most important competitive advantage in the modern business environment.
For online stores, this is very important because personal interaction is limited. Customers want customer support, return policies, and website features, not the distance, staff, and prices of brick-and-mortar stores.
Customers who like your product will encourage their friends and other internet users to check you out. Reviews on social media websites are better word of mouth than real word of mouth.
To improve your customer experience:
- Add a FAQ page to your website.
- Please include your contact information on the homepage.
- Optimize your search functionality with tags and common search phrases.
Also, consider e-commerce customer service software to provide better customer service and increase online sales.
5. Simplify the checkout process
18% of abandoned shopping carts in the US in 2021 were due to complicated checkout processes. Whenever possible, offer a guest checkout option so your customers can purchase items right away.
You can also simplify your checkout page by:
- Remove unnecessary steps, popups, and fields.
- full name Instead of first name and Last name.
- Avoid company names and multiple address lines.
- Ensure proper operation at all times — No timeout.
- Using Single Page Checkout.
Note: flux checkoutprovides a fast, distraction-free checkout to reduce cart abandonment and is included free with nearly all managed WooCommerce hosting plans from Nexcess.
6. Create and use great images
Seeing is believing.
For online businesses, potential customers judge the look and feel of your products through photos on landing pages and social media platforms. Therefore, taking good product photos is very important.
Include some studio images and real videos on your product pages to increase conversions and reduce bounce rates.
Product photos aren’t everything. To increase visitor engagement and retention, you should include high-quality, streamlined images throughout your website. This includes everything from banners to icons, especially your company logo.
Don’t forget to consider how your images will look on different devices. For best results, you need to convey the same great message across all screen sizes. Increase your e-commerce sales by giving every customer a premium visual experience to keep them coming back for more.
7. Display customer testimonials and reviews on product pages
User reviews, customer testimonials, and case studies add social proof to your product.
In 2021, 7 out of 10 customers are reading. review What other customers left before deciding on a product. Many people go to Amazon to review his website or check out YouTube reviews of the product they are looking to purchase.
If your product consistently receives negative reviews, it will negatively impact your online sales. Follow up on issues and make improvements.
8. Instill a sense of urgency
The longer you think about whether or not to buy a product, the more likely you are to convince yourself not to buy it. By creating a sense of urgency, you can offer time-limited offers to persuade customers to buy your product in the moment.
This can be done in the following way:
- offer discounts
- offer free shipping
- Adding unique bonuses
Strong ad copy and a persuasive CTA can mean the difference between a purchase and losing a visitor. Time-related terms are very effective in creating a sense of urgency.
To take advantage of this fact, try incorporating the following phrases into your copy: now, one-time, clearance, limited time only, don’t miss out.
If you want to know more, read our post about CTA (call to action) button.
9. Supports multiple payment options
Not everyone uses American Express credit cards. To increase your online sales, you need to consider and offer every customer. Multiple payment options.
Declining a payment method means leaving money on the table. Support multiple popular payments and reduce cart abandonment rates for your store.
10. Optimize your website for mobile devices
e-marketer In 2021, 65% of online customers shared that they made a purchase through a mobile device. It only increases from here.
To increase your online sales, you need to make it easy for your mobile visitors to navigate and make purchases from their mobile phones. To do this, your e-commerce platform must render correctly on small screens.
11. Use paid digital advertising and Google Shopping
Running paid ads is a great strategy to increase sales. Paid advertising is an efficient approach to expose your business to a larger audience and improve your website traffic.
First, you need to find the channels where your target audience is spending their time and engage with them.
Once you find them, you can publish ads using Facebook Ads, Google Ads, and other paid advertising platforms. Social media provides an excellent digital advertising tool for any business looking for a good return on investment. Depending on your product and target market, Instagram and TikTok may work better for your paid advertising strategy.
Another great advertising platform is Google Shopping. If you’ve ever searched for products on Google, you’ve probably come across a Google Shopping ad. When you search for a particular product, it often appears as an image at the top of the search results page.
While standard Google Sponsored Search Ads are text-only, Google Shopping Ads use high-quality photos and price tags to showcase your products. This is more like a product listing than a standard search ad.
If you want to know more, read our post about ecommerce paid advertising.
12. Attract potential new customers with your blog
Last but not least, to increase your online sales, you should leverage SEO marketing by building a blog on your website.
Starting a blog opens up a new channel that allows you to reach potential customers in a unique way. By delivering quality content, you can capture their attention and create an opportunity for them to convert.
You can convert visitors into customers by blogging about non-product topics, such as current industry developments, client success stories, answering questions, and providing reviews. Then, use calls to action throughout your blog posts to send posts to your product pages.
If you want to know more, please read the following post: SEO tips for ecommerce and Blog for e-commerce.
Final thoughts: How to increase sales online
Now you know how to increase your online sales. After you learn how to increase e-commerce sales for your online store, you can put these marketing strategies into action.
Experiment with these strategies for your e-commerce business until you find the right combination of strategies that meet your needs and drive online sales.
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This blog was first published in September 2021. It has since been updated for accuracy and comprehensiveness.
