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VMware is a powerful and flexible virtualization solution that can help companies of all sizes reduce costs and improve efficiency. VMware enables organizations to create virtual machines (VMs) that perform as well as or better than physical systems, making it easier to manage their IT infrastructure. It also provides superior security and scalability for large-scale deployments.

In addition to cost savings, organizations often choose VMware for its superior performance and scalability.

However, despite the features and capabilities that VMware provides, many organizations are hesitant to adopt VMware as an integral part of their IT infrastructure. From security concerns to perceived complexity, there are many arguments against why tools like VMware are not welcome in business.

Take your business to new heights by overcoming the most common internal objections to VMware. Learn more about VMware and why it’s the ideal choice for your business.

Why Liquid Web moved into the private cloud hosting space

For many years, Liquid Web has been providing traditional hosting solutions to small and medium-sized businesses. Public and private clouds aren’t always the right choice, which is why we continue to do so.

But the rise of the cloud (and its increasing adoption) almost immediately caught the attention of Liquid Web’s customers. While the company’s VPS hosting and dedicated solutions are still best in class, the guiding principle has always been to provide the mid-market with the solutions they want and the ones that suit their business needs.

With this in mind, Liquid Web quickly developed and deployed a private cloud solution. Many organizations are looking for the best possible technology to address their needs, and the cloud is certainly the right choice for each.

Why Liquid Web partners with VMware

Liquid Web recognized early on that providing our customers with the best private cloud solutions meant providing them with the best tools as part of those solutions. For Liquid Web, the choice was obvious: VMware.

Cutting-edge technology for business

Using VMware technology, Liquid Web can provide superior performance and scalability while reducing hardware and software costs. Additionally, cloud platforms allow businesses to easily manage their IT infrastructure while leveraging advanced technologies such as machine learning.

Wide range of use cases for enterprises around the world

Liquid Web and VMware provide a wide range of IT infrastructure use cases for enterprises around the world. Businesses can reduce costs, increase efficiency, and benefit from advanced technologies such as automation. Additionally, VMware’s secure platform provides businesses with peace of mind that their data is safe.

Customer needs and desires

Many customers come to Liquid Web with specific needs and desires that require VMware technology. Some of the most common requests include:

  • Ability to rapidly provision new virtual machines.
  • A secure environment to host your applications and data.
  • High availability and scalability for large-scale deployments.
  • An easy way to manage your IT infrastructure.
  • Easily access your VMs from anywhere.
  • Savings from reduced hardware and software costs.

Liquid Web’s confidence in VMware’s offerings is unwavering, and thousands of customers agree.

The most common objections to using VMware

Despite the many benefits of VMware, there are still some common internal objections to VMware in office environments. Let’s take a look at the most common objections and how to overcome them.


One of the common objections within the company is that VMware is too expensive. VMware can reduce hardware costs by eliminating the need for physical servers and other expensive IT infrastructure. Also, automated management features allow businesses to reduce the cost of their IT staff. In the end, the long-term savings far outweigh the initial cost.


Another objection is that VMware is too complex and difficult to manage. It can be complicated, but there are many tools available to make it easier. Additionally, Liquid Web has certified engineers on staff who can help businesses set up and manage their VMware environments. Liquid Web’s managed VMware private cloud solution offloads all his VMware management activities from your team, freeing up your own resources while providing all of VMware’s vast capabilities.

vendor lock-in

Some companies are concerned that implementing VMware will lock them into a single vendor. Choosing an independent cloud provider like Liquid Web, which offers multiple deployment options and the ability to migrate between them, alleviates this concern.

limited customization

Another common objection is that VMware doesn’t offer enough customization options. Although there are some limitations, the platform supports a variety of application and integration requirements that can be tailored to specific customer needs. Additionally, VMware provides a wide range of APIs for additional customization.

security concerns

Finally, some companies are concerned that VMware is not secure. However, VMware is designed with security in mind and comes with powerful tools to monitor system performance and prevent unauthorized access. It also offers built-in encryption to prevent sensitive data from being leaked.

overcome these objections

By understanding these common internal objections, companies can take steps to address them and make informed decisions when considering VMware. To ensure success, you should seek guidance from qualified experts who can identify your needs and customize the platform accordingly. Consider the following best practices to build a business case for adopting VMware in your organization.

Start with a solid plan

Businesses need to plan well when implementing VMware. This means clearly defining the business goals and objectives of the project and establishing a timeline for implementation. Additionally, it is essential to have an experienced team in place who can provide guidance and support throughout the process.

Define business outcomes

To realize the full potential of VMware, organizations must define and measure tangible business outcomes. This includes setting performance metrics that can be tracked to ensure the project is on track and meeting or exceeding expectations. Additionally, it is important to have a process in place to monitor and adapt the system as necessary to maintain optimal performance.

Create a roadmap to outcomes, not activities

Finally, companies need to create roadmaps that focus on outcomes rather than activities. This means setting goals that are realistic, achievable, and measurable while also considering potential risks and challenges that may arise along the way. By taking these steps, businesses can ensure they get the most out of their VMware deployment.

Get buy-in from leaders and teams

In addition to the technical aspects of VMware deployment, it’s important to get buy-in from your management and team. Make sure your staff understands that VMware is a valuable investment for your business, leading to increased efficiency, productivity, and cost savings.

Communicate the benefits of VMware early on

The key to increasing buy-in from colleagues and leaders is communicating the benefits right away. Learn how systems can improve performance, reduce costs, and streamline business processes. It’s also important to demonstrate your commitment to customer service by providing prompt support and addressing customer concerns quickly and effectively.

Educate about results

Educate your team on the potential outcomes of VMware adoption. This helps everyone participate in the project and understand how their role will be affected by the implementation of this technology.

Address concerns and questions head-on

It is important to address any concerns or questions that may arise during the implementation process. This includes providing technical support and making sure everyone understands how the system works and what they need to do to be successful.

Keep your leadership up to date

Additionally, keep everyone up to date with the latest news and developments related to VMware. This includes any new features, updates, or security patches that are released. By staying informed, your team will be ready to take advantage of all the benefits this platform has to offer.

Share success stories

Finally, it’s important to share examples of successful implementations from other companies. This helps demonstrate the potential of VMware and the success it can achieve if implemented correctly. Introducing these stories may also provide guidance on how to best utilize the platform for maximum benefit.

Leverage VMware partners

Enterprises should consider leveraging a VMware partner to assist with the deployment process. These partners can provide valuable expertise and guidance on best practices for deploying and managing VMware solutions. Additionally, it can be a great resource for troubleshooting any issues that may arise during your project.

Cost optimization

To ensure a successful and cost-effective implementation, companies must focus on cost optimization. This means looking at ways to reduce costs while ensuring your systems meet all relevant security requirements. Additionally, a company must create an ongoing budget for the maintenance and support of his VMware environment.

Reduced complexity

Companies should also look for ways to simplify the implementation process. This includes identifying areas of potential complexity and streamlining them as much as possible. This allows businesses to run their VMware environments as smoothly and efficiently as possible.

Deeper expertise and experience

The most successful VMware implementation organizations are those with deep expertise and experience. With the right team in place, companies can ensure that solutions are implemented correctly and efficiently with minimal disruption to business operations.

A clear case for VMware

VMware is a powerful virtualization solution that helps organizations of all sizes reduce costs and increase efficiency. By countering the most common internal objections to VMware and addressing them appropriately, businesses can be confident they are making an informed decision when considering this platform. With the right planning, support, and team in place, businesses can ensure that their virtual environments are optimized for success.

Liquid Web has the experience and expertise to provide businesses with the guidance and support they need throughout this process. To learn more about how our services can help you get the most out of your VMware deployment, contact Liquid Web today.

Make money with Oziconnect referral program
Make money with Oziconnect referral program
Make money with Oziconnect referral program
Make money with Oziconnect referral program

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