Branding and Visual Identity Masterclass

by Harrison October 17, 2023

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Harrison October 17, 2023 0 comment 136 views

Let’s dig into Clarysse’s transformational journey of rebranding. This is an exploration of branding and visual design, precisely and strategically transforming the ordinary into the luxurious.

Clarysse, a well-known brand specializing in bath, bed and kitchen linens, was in the midst of a transformation. Historically seen as a brand with limited influence, Clarysse needed a strategic shift to match its premium offerings. Challenge? We transform established companies into progressive, uncompromising premium brands.

The first step was rationalization. Under strategic guidance, the brand architecture was purified, the positioning refined and a transparent service and product overview provided. The culmination of this effort was to not only give Clarysse a fresh look, but also to redefine Clarysse as a leading B2C brand, reflecting its premium product quality.

Clarysse rebranding: increasing consumer awareness through design

The logo, the visual centerpiece of the brand, has undergone a major overhaul. Taking inspiration from the product and the essential letter ‘C’, the design incorporated a triptych strategy to ensure the logo was in sync with the brand’s new direction. Complementing this was a timeless wordmark that encapsulated the brand’s spirit.

When it comes to branding, wording is just as important as visual elements. The purpose was clear – to make a powerful statement. With this in mind, the verbal identity was stripped of jargon and filled with strong statements that emphasize Clarice’s confident position among its competitors.

The product line, with its inherent luxury and quality, has become the spokesperson for the brand. To enhance this narrative, a minimalist color palette characterized by warmth and neutrality was adopted. Vibration is introduced solely through product images, ensuring undiluted brand consistency.

Rebranding cannot be completed without addressing touchpoints. Clarysse’s transformation left no stone unturned to ensure its products, packaging, and overall brand experience deliver an uncompromising sense of luxury.

Due to comprehensive digital integration, a strong marketing plan was developed that positions Clarysse for sustained growth. This digital strategy was more than just a rebrand launch, it ensured Clarysse’s longevity as a premium brand.

Finally, our collaboration with partner 5AM resulted in an innovative in-store display solution. This modular design seamlessly incorporates his Clarysse brand elements, ensuring the product stands out in any retail environment.

In conclusion, Clarysse’s rebranding journey guided by Skinn™ Branding Agency was a successful transition from old world charm to a modern luxury brand. Every design choice whispers elegance, from the details to the overarching theme.