How interesting custom illustrations can strengthen your brand
If you’ve ever taken a deep look at top brands, their images and designs, you’ve probably noticed that they’re customized to embody your brand as a company, and custom illustrations are probably a big part of that.
In this blog we will discuss:
- Why stock images are no longer the norm
- What is custom brand illustration?
- Why illustrations are important
- How does it benefit the organization?
- Where to get your own high-quality illustrations
Why not use stock images anymore?
Custom illustrations have always played an important role in print. Still, in digital media, popularity is just beginning to match demand. However, cheap stock photography has become the norm in digital media, and the accessibility of stock images has compromised his custom illustrations on digital products.
Stock photos are generally forgettable and mundane. You may need to consider thousands of stock photos before finding the perfect image that accurately conveys your goals.
Hiring a photographer for your brand can be expensive, and most new businesses and startups don’t have the budget to hire a photographer full-time. Some photos may be great but not unique enough or evoke the wrong emotions. Web products and solutions are not tangible items, so finding images is also difficult.
Custom brand illustration services can give you a real step forward and shine in this area. Illustrations in branding don’t have the same limitations as you can literally create something from scratch to suit your specific needs.
Why are custom illustrations important?
Thanks to social media, the connection between brands and consumers is stronger than ever. Content is being created at lightning speed every day, and businesses must find ways to stand out in the crowd of advertising that matches that pace. When you collaborate with someone to create a custom illustration design that can be applied to all your assets, you can:
- Create a visual signature for your brand
- Create a consistent brand story across platforms (social, print, web, etc.)
- Strengthen your connection with consumers by increasing brand awareness
Let’s take a closer look at the purpose of custom illustrations.
Purpose of custom illustrations in branding
Your company’s custom illustrations are more than just decoration. These are great tools for communicating with your target audience. In fact, this is a key part of his modern UI thanks to its valuable ability to convey concepts quickly and easily. It can show (or explain) to your audience how your product or service works and enhance your written content.
Custom images can simplify complex ideas. This is especially important for technology products that help users understand the details of a service or software. As digital products and services become more abstract, pictorial metaphors become an increasingly effective tool for clarifying what is going on in a simple way.
Illustrations in business marketing can help strengthen your brand identity and create a unique and memorable style that users can easily remember. Illustrations can capture and convey emotion, foster strong emotional connections, and make online experiences feel more personal. These can humanize your brand and keep it from feeling disconnected or distant.
mascot effect
Nowadays, customers tend to stick with a brand once it is imprinted in their memory and they have the opportunity to try it out.
Brand mascots are an increasingly popular marketing strategy and help personify your brand. A good mascot can help customers and clients strongly recognize your brand with a particular product or service, creating a more memorable experience as the face of your business.
These mascots are useful when you want to communicate your products or services. This is especially important for web-based brands that don’t have a tangible product or service. Here, a unique mascot gives viewers something to relate to when shopping.
Like any illustration, a good mascot can enhance the user experience and act as a friendly guide. It should not be distracting to the user.
How can custom illustrations help your business?
Brand illustrations help businesses stand out from their competitors. They help unify the look of your branding and create a seamless and enjoyable user experience when interacting with your brand.
Rather than relying solely on a logo to do all the work, the combination of logos and illustrations allows brands to create a number of assets that can work together throughout their marketing efforts.
A strong custom logo is very important. Still, if you can expand on that icon with an illustration or set of illustrations, you can really take your work to the next level.
Using custom illustrations on your website or printed materials can also improve your customer conversion rates. Whether you’re selling a product or service or trying to get visitors to stop and read your article or blog post, using illustration elements to break up chunks of text can help you retain more users.
What if I’m not a large company? Can I benefit from custom illustrations?
Custom illustration designs not only benefit large companies, but they are also especially effective for smaller brands and startups. Logos, illustrations, and content are valuable assets for any business because they can all work together to strengthen your brand. Graphics can help strengthen your brand’s value and connect your company with your target audience. The same goes for character illustrations.
Building a strong brand foundation from the beginning can be a huge benefit for businesses just starting out, saving them the hassle of going back and trying to connect everything when they’re already up and running. Add custom illustrations to your pre-launch marketing checklist.
What is custom illustration service?
Custom brand illustration services can help you create custom assets, from logos to mascots to umbrella illustration designs. There are many companies online that offer flat-rate monthly plans, which is an important part of unlimited graphic design services.
One of the top providers of custom illustrations is Flocksy.
How Flocksy custom illustrations work
Looking for a way to increase your brand’s visual presence? Do you need a creative mascot, a hand-drawn logo, or even a tattoo? Flocksy’s custom illustration service It will help you create the perfect image to suit your needs. Just follow these simple steps.
Request a custom illustration project
What kind of custom illustration design and style are you looking for? Flocksy’s team of talented illustrators will bring your vision to life. It’s okay if you don’t know what kind of design you want. The artist provides several examples to help you find the one you like. Browse the web and find your favorite design. Artists can use these to inform new illustrations.
Check the proof
Once you create something, your illustrator will submit your design for approval. Flocksy allows unlimited modifications. On average, the turnaround time is approximately 24-48 hours. Moreover, Flossy artist Very reliable when it comes to quality. You will never get anything sub-par or unprofessional.
Utilize custom illustrations
Once you agree with the design, you can start using it throughout your site, in print, or anywhere you like. The artist will make sure to provide you with the file types you need, and you will have full ownership of your design.
What does Flocksy’s unlimited custom illustration service include?
- Creating an avatar
- Character Design
- comic illustration
- custom brand illustration
- custom line art
- custom typography
- illustrated manual
- mascot design
- Goods illustration
- portrait illustration
- product illustration
- fairy tale illustration
- tattoo designs
- etc
Flocksy’s custom illustration service By using it in all your graphic designs, you can maximize your company’s branding and keep it consistent and harmonious. Flocksy also offers content and his web development services, making him more than just a design resource. All your creative content needs can be taken care of under one roof. It’s like having your own in-house design and content department.
conclusion
Custom artwork and illustrations can help create a visual signature that makes your product easier to understand and more appealing.
If you’re looking for custom illustrations for your business, look no further than our unlimited design services. Flossie.
