JDO brings holistic London purpose to life with bright new identity

by Harrison October 4, 2023

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Harrison October 4, 2023 0 comment 140 views

JDO has rebranded Holistic London, an independent wellness brand with a mission to make scent better for everyone. With a sophisticated and appealing modern aesthetic, this new identity reflects the transformative power of fragrance while reflecting the brand’s mantra of ‘conscious self-care’. The rebrand will begin later this month across packaging, digital channels and all other touchpoints.

Founded in 2019, Holistic London is driven by a fierce passion for fragrance and equity. In addition to providing home and personal care products that smell great and uplift your spirits, the brand is committed to bringing humanity, integrity, and transparency to the fragrance industry.

“Holistic London believes that the practice of self-care should extend to caring for our planet and caring for others,” commented Fiona Florence, Managing Director of JDO. did. “With ambitions for growth and a passion for creating a positive impact, they needed a complete rebrand that truly delivered on this purpose.”

Luxurious yet approachable, Holistic London’s new identity for JDO represents the brand’s highest quality and purpose with a design that’s more than meets the eye.

Its new brandmark features the letter H icon, exuding confidence while expressing compassion. This is complemented by a delicate pastel color palette, giving the impression of a gold-studded scent, adding a touch of luxury. The soft, undulating graphics symbolize how moods are fluid and ever-changing, while also showing the different origins where the ingredients are grown.

Sarah Faulkner, Associate Creative Director at JDO, said: “Our biggest challenge was to convey the different aspects of Holistic London’s purpose while maintaining an aesthetic of premium simplicity.” I did. “The new identity visually balances elements of boldness and softness, expressing the brand’s story in a sophisticated yet warm way.”

In addition to designing the identity, JDO provided strategic support in developing creative guiding principles to clarify Holistic London’s vision and help revitalize the brand.