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Located in the heart of the Brazilian state of Paraná, the remarkable cultural label known as Lambrequim is making waves with its dedication to producing books, CDs, and many other cultural products. Inspired by the region’s rich cultural heritage, this visionary project aims to breathe new life into tradition and passionately embodies the work of contemporary artists from diverse linguistic backgrounds. Created a modern brand. At the helm of this transformation is the creative genius Carlos Bauer. Read more below the images or check out Carlos Bauer’s portfolio on Behance.
They say repetition is the key to creating appealing visual effects. And this very principle guides Carlos Bauer’s branding of Lambrequim. Like Lambrequin, the architectural element from which it takes its name, the brand design is characterized by harmonious repetition, resulting in a bespoke, expressive and truly remarkable visual identity. Masu.
Carlos Bauer, a talented designer from Curitiba, Brazil, brings a wealth of experience and expertise to the Lambrequim project. A proud graduate of the Technical Federal University of Paraná (UTFPR), Carlos honed his skills through his years of study and graphic design. His journey in this field has been marked by diverse and challenging projects, including collaborations with prominent clients such as Electrolux, Renault and GRPCom. His outstanding design work has been recognized nationally, with his projects featured in IdeaFixa magazine and the prestigious 3rd Brazilian Biennale of Design.
Since 2012, Carlos Bauer has been a driving force behind his freelance design practice, collaborating with studios and end clients alike. His commitment to creativity and the fusion of cultural tradition and contemporary aesthetics is nothing short of inspirational, as evidenced by his masterful work with Lambrequim.
The Lambrequim brand embodies the essence of cultural preservation and artistic innovation under the skilful guidance of Carlos Bauer. It speaks to the soul of Paraná, Brazil, drawing inspiration from its rich heritage and traditions, while at the same time embracing its modern spirit. Like the architectural lambrequin it inspires, the brand serves as a testament to the power of repetition, weaving a fascinating tapestry of cultural expression and creativity.
In the world of branding and design, the work of Carlos Bauer and Lambrequim is a testament to his dedication to interweaving the threads of past and present. The result is a visual identity that not only celebrates the cultural richness of the region, but also showcases the talent and creativity of contemporary artists from a variety of linguistic backgrounds.
Looking to the future, the Lambrequim brand, with its unique identity created by Carlos Bauer, promises to be a beacon of creativity, culture and tradition in the Brazilian state of Paraná and beyond. Its commitment to preserving and promoting local cultural heritage while supporting the innovative work of artists from around the world is nothing short of inspiring. Carlos Bauer’s Lambrequim brand is a true work of art, a contemporary masterpiece deeply rooted in tradition and a symbol of the endless possibilities when culture and creativity are intertwined.
All images © Carlos Bauer. At WE AND THE COLOR, discover graphic design and branding projects from around the world.
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