Danaher has long been a prominent company in terms of global science and technology leadership, comprising more than 15 operating companies in the vast fields of life sciences and diagnostics. Recently, the giant company unveiled a new brand identity. This is a carefully crafted transformation in collaboration with renowned global creative agency Lippincott. This transformation is more than just a cosmetic makeover, it’s a shift to a brand that embodies vibrancy, dynamism and, most importantly, “innovation at the speed of life.”
At the heart of this transformation is a new logo, fresh voice, engaging illustrations and stunning motion graphics, all meticulously designed to breathe new life into the Danaher brand. This re-imagining, or fundamental rejuvenation, positions Danaher as a powerful corporate brand and a center for both attracting talent and establishing world-class partnerships within the broader health and life sciences ecosystem. fulfills the role of
Lippincott, the creative force behind this transformation, played a key role in shaping the new identity. From videos to social media assets to events and trade shows, Lippincott’s expertise was evident in every aspect of the rebranding process. But the real centerpiece of this effort is his newly revamped Danaher.com. This digital hub serves as a nexus to tell the brand’s compelling story and engage visitors in the tangible and important impact of Danaher’s breakthrough innovations.
This rebranding effort is more than just a renovation, it’s a strategic move that aligns with Danaher’s vision to foster innovation that resonates with the fast-paced rhythms of life. This is a declaration of Danaher’s commitment to pushing the boundaries of science and technology, leaving a lasting mark on the world and inspiring generations to come. Through this collaboration with Lippincott, Danaher has positioned itself as a lighthouse, attracting talent and forging partnerships that will shape the future of health and life sciences. Danaher’s new brand With his identity leading the way, the path to innovation has become even more engaging and vibrant.
All images © Lippincott. Don’t hesitate to discover more exciting projects in the graphic design and branding category of WE AND THE COLOR.
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