Harrison 
In this article, we’ll discuss 10 ways artists can effectively use WordPress websites and achieve online success with WordPress.
Why WordPress?
WordPress websites are easy to create and use. Its intuitive interface makes it easy to create visually appealing websites. It’s a great choice for artists because it’s quick, easy, and has a wide range of visually appealing themes that will grab your target audience’s attention.
1. Portfolio page
This is a dedicated page to introduce your works. A portfolio page is a great way to showcase your skills as an artist. You should also spend the most time and effort creating your website’s portfolio page. This is because it is definitely the first page your audience will see.
Your portfolio page plays a huge role in making a first impression on your audience.
Think of your portfolio page as a digital gallery where your audience can view your work. This is also an opportunity to introduce your work to potential sponsors and gallery owners/concert organizers.
Having a separate portfolio page tells your audience that you are serious about your art and that you put a lot of time and effort into your work as an artist. This increases reliability and helps you in the long run.
2. Blog
Create a page where you can publish blog posts that share details about your work and a behind-the-scenes look at how it was created. This will help you connect with your audience.
A dedicated blog page increases audience engagement and makes you approachable. This is important because it creates a connection between you and your audience. The stronger this connection, the more loyal your audience will be to you and your art.
Show your audience how you are overcoming challenges, how you work, and discuss your progress on various projects and future goals. Content like this makes you appear transparent and authentic. Both factors rank high in trust building. (Link )
Blog content with strategically placed keywords can also help with SEO and increase website traffic.
Having a blog page also helps you build a community among your followers, making your website more vibrant.
3. Online store
If you want to sell artwork like paintings, books, records (literally anything!), set up an online store using a plugin like WooCommerce and get ready to make money.
Creating a page or website dedicated to this will help increase your sales. Creating a separate page or his website for online sales will also be much easier to manage.
If you want to maintain independence and have more control over your sales, having an online store is a good option because you don’t have to rely completely on third-party platforms.
You are also free to customize your web pages to create a unique shopping experience for your customers. Online stores help you build relationships with buyers.
4. Process and tutorial page
Create a tutorial page, engage with your audience, and build a community of art lovers. Process and tutorial pages are great for making your audience aware of your work style and making them want to rate it.
You can also monetize your advanced lessons and tutorials.
5. Customer testimonials and reviews
If you have enough verifiable testimonials and reviews, you can create a separate page for them. This helps present these reviews in a more comprehensive manner.
Be sure to provide both positive and negative testimonials. A balanced presentation of customer testimonials and reviews will be perceived as more trustworthy.
Potential customers are always looking for testimonials and reviews, so it’s never a bad idea to have a separate page for them. This will only increase your chances of conversion.
6. Event promotion
Event promotion pages are used to inform your audience about details about upcoming events. This is a great option for artists participating in events such as exhibitions, or conducting or participating in shows or concerts.
This page is used to communicate ticket details, location, time, etc. Creating a page specifically for your event creates a central hub for all information related to your event, making it easier for your audience to find such information.
It also adds an extra star to your professionalism and makes you look neat and organized. This shows that you are dedicated to providing your audience with all kinds of information and keeping them up to date.
An event promotion page can be a visually diverse page with all the event photos, and it can also be a page of elements such as forms, buttons, and comment sections.
7. Overview page
Let your audience learn more about you through a dedicated page that displays details related to you, your work, and your journey in the art world. This page provides a great opportunity for viewers to peek into your life as an artist.
This is another page you can use to create trust and intimacy. Every artist’s journey is unique. Unique stories are perfect for captivating your audience. Therefore, make the most of the Overview page.
It also gives a “human touch” to your website. Talking about your personal experiences and artistic journey closes a huge gap between you and your audience.
Having an “About” page on your website tells your audience that you have a significant level of knowledge and expertise in your field. This increases confidence in your work.
8. Contact information page
You can use the contact information page to share your contact details like business/office mobile number, official email ID, social media handles, etc. Creating a separate page that provides contact details will help your audience navigate and extract the information they need.
You can provide information about different ways your audience can contact you. If you have an offline address where you can be picked up, we can also provide a detailed map.
A contact information page is very helpful for your audience. They can make you question things and make your connections stronger.
9. Use the website to sign up for newsletters
You can create a page or dedicated section where you can place a sign-up form on an existing page. This form is used to register for our newsletter. The newsletter is intended to keep your audience engaged and up to date with your progress as an artist.
Newsletters are a great marketing tool. Use this to your advantage to increase your audience’s engagement with your content.
Publish a newsletter to keep your audience informed. It’s a direct communication channel between you and your audience. You can communicate information directly to your audience and keep them up to date.
This page is also a great place to collect audience data that you can use to improve your marketing methods and segment your audience.
10. Link your social media accounts
Your social media accounts are much more likely to have engaging content than your website. You may want to regularly update the content of your social media accounts rather than the content of your website. Therefore, it’s a good idea to link your social media accounts to your website to expand your online presence and make it easier for your audience to connect with you.
You can use social media to promote your website, and you can use your website to promote your social media presence. You can promote both and increase audience engagement with your content, which can lead to increased sales.
Using social media to build a community among your followers is more effective than using a website. This is because the former method is more intimate. People use social media more often than they use websites. Therefore, linking your social media accounts to your website is a great way to establish a connection with your audience.
conclusion
Setting up a WordPress website allows you to provide a complete picture of your work and journey as an artist.
We looked at 10 ways you can use a WordPress website as an artist. You can create a portfolio page to introduce your work. Blog articles are a great way to engage your audience. Having an online store can also help you earn income through your website. Process and tutorial pages increase potential buyers’ confidence in your work. You can use the event promotions page to view all the details related to upcoming events such as art shows and concerts.
Your About page can be used to tell the story of your journey as an artist and as an individual to build a bond with your audience. A contact information page helps your audience easily connect with you. Your newsletter subscription page will ultimately become a marketing and content promotion tool. Finally, link your social media accounts to increase engagement.
These are 10 ways to use your website to create an engaging community of loyal viewers.
